Small businesses are putting an increased focus on improving their websites this year, according to a recent report. With the slew of web design mistakes that small businesses are notorious for making, there is vast room for improvement.
Search Engine Optimization
Search engines have 2 main functions: crawling and indexing. providing a ranked list of websites based on their relevance to the search term.
Be sure to include lead capture elements on your website such as download offers, call to action graphics or registration forms.
Trust Building Features
Adding customer reviews or testimonials help potential customers feel more comfortable with your business.
Mobile Ready Version
Responsive web design should be concurrent with every single website because, let’s face it, mobile is the future.
Social Media Integration
If you regard social media as a serious and productive marketing tool for your business and you factor in time in your work week to connect with people through social media.
Newsletter Sign Up Form
A great way of generating repeat business for a small business, inform your customers about upcoming promotions, offers and new services.