AKORD - Customer Relationship Management
Customer relationship management (CRM) is an approach to managing a company’s interaction with current and future customers. The CRM approach tries to analyze data about customers' history with a company, in order to better improve business relationships with customers, specifically focusing on retaining customers, in order to drive sales growth. One important aspect of the CRM approach is the systems of CRM that compile information from a range of different channels, including a company’s website, telephone, email, live chat, marketing materials, social media, and more.
With an effective process in place, you’ll help boost your team’s efforts at finding leads, attracting new customers and keeping existing ones, easily nurturing relationships and lowering the overall costs of not just marketing your business.
CRM tools with Marketing Automation capabilities can automate repetitive tasks to enhance marketing efforts to customers at different points in the lifecycle.
Sales Force Automation
Sales force automation is meant to prevent duplicate efforts between a salesperson and a customer. A CRM system can help achieve this by automatically tracking all contact and follow-ups between both sides.
Contact Center Automation
Designed to reduce tedious aspects of a contact center agent's job, contact center automation might include pre-recorded audio that assists in customer problem-solving and information dissemination.
AKORD includes technology that can create geographic marketing campaigns based on customers' physical locations, sometimes integrating with popular location-based GPS apps. Geolocation technology can also be used as a networking or contact management tool in order to find sales prospects based on location.
With cloud based storage facility, AKORD is capable of storing data in an external, remote network that employees can access anytime; anywhere there is an Internet connection, sometimes with a third-party service provider overseeing installation and maintenance.
Search Engine Optimization
Search engines have 2 main functions: crawling and indexing. providing a ranked list of websites based on their relevance to the search term.
Be sure to include lead capture elements on your website such as download offers, call to action graphics or registration forms.
Trust Building Features
Adding customer reviews or testimonials help potential customers feel more comfortable with your business.
Mobile Ready Version
Responsive web design should be concurrent with every single website because, let’s face it, mobile is the future.
Social Media Integration
If you regard social media as a serious and productive marketing tool for your business and you factor in time in your work week to connect with people through social media.
Newsletter Sign Up Form
A great way of generating repeat business for a small business, inform your customers about upcoming promotions, offers and new services.